Lucas Reis - Product Design

Soma Design Language

Created a scalable multi-brand Design System for XP, supporting 13+ brands and 26 themes through a shared foundation of components, templates, and tokens.

XP

Helped redefine XP’s card experience by contributing to a new product vision and redesigning the Cards Home. Led the design of key features, including Virtual Cards, digital wallet integrations, and self-service management flows, improving usability and customer autonomy.

Santander

I led research and discovery initiatives to identify emerging customer needs and business opportunities. Partnering closely with multidisciplinary teams, I transformed insights into innovative product concepts, journeys, and digital experiences that enhanced customer engagement and drove business impact.

Banco Pan

Designed and improved experiences across lending, credit, and consortium products, helping customers navigate complex financial decisions through intuitive and user-centered solutions.

Banco Inter

Built Banco Inter’s first Design System, creating a scalable foundation that improved consistency, accelerated product development, and reduced design and engineering overhead.

Grupo Soma

Atuação na construção de um novo ecossistema de Design System multimarcas, desenvolvido para unificar e escalar a experiência de checkout em todo o grupo. O projeto envolveu a criação de uma arquitetura baseada em design tokens e princípios semânticos, garantindo consistência visual, eficiência operacional e evolução tecnológica entre diferentes marcas, incluindo Farm, Animale, Cris Barros, Maria Filó e outras empresas do grupo. A iniciativa promoveu maior reutilização de componentes, redução de complexidade e uma experiência mais integrada para clientes e equipes de produto.